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10 Reasons - why Small and Medium organisations (SMEs)should opt for implementing CRM. 10 Reasons - why Small and Medium organisations (SMEs)should opt for implementing CRM.

1. Implementing CRM  = Implementing Business process.

2. Minimise transaction cost

3. Company-wide shared knowledge,

4. Enhanced customer understanding

5. Tangible benefits – Increase profit / reduce cost of operation

6. Enables you to segregate your Customers – Rating your customers

7. Understand why you are loosing Leads / Orders – (Important point )

8. Helps you to track Black holes in Lead generation process. – understand your system

9. Helps you to Up-sell and Cross- Sell effectively – increase revenue

Last and Most important.

10. Watch out – your customers are falling to your Competitor’s tray.

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